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Case Study

Traditional OOH versus programmatic CTV

Traditional OOH 188 per cent more carbon-efficient than programmatic display ads

Ford Middle East

Ford reveals strategy, success of ‘Beyond the Blue Oval’ campaign

Al-Futtaim IKEA Memac Ogilvy Complete Sleep bedding collection advertisement campaign

Al-Futtaim IKEA ‘adzzz’ for bedding ‘harnesses the power of a yawn’

Khalid AlAmeri on Zurich Blue Sofa Campaign

Zurich links with Khalid Al Ameri, Priti Malik to make ‘dreams come true’

$Nissan Defy Ordinary campaign TBWA\Raad Big Kahuna Films$

Nissan overtakes the marketing manifesto to “spark a movement”

On-ground activations: Do they really work?

OSN+ explains its House of the Dragon pyramid activation

Nissan and Division collaborate with ShongXBong for a campaign targeting the KSA gaming community.

Division delivers watch hours ≡ 30 years in Saudi Nissan campaign

Gemini GenAI Saudi Egypt Google campaign

Google teaches Saudi, Egypt users to work GenAI in new ad campaign

THE WORK

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

Starbucks Taste the Season

Advertising Creative Digital Featured Marketing Social Media The WorkDec 19, 2024

Starbucks campaign celebrates start of holiday season and outdoor fun

Pizza Hut Lays

Advertising Creative Digital Featured Marketing Social Media The WorkDec 18, 2024

Pizza Hut, Lay’s partner with Publicis for ‘Crunching Great’ campaign

mangrove restoration

Digital Featured Marketing The WorkDec 17, 2024

Shop to Save: Unilever’s sustainability campaign

KitKat Auto Reply Break

Advertising Creative Digital Editors' Picks Featured Marketing The WorkDec 17, 2024

KitKat customises OOO emails for those clocking out over the holidays

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Snap Case Study – Level SHoes

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