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Case Study

Traditional OOH versus programmatic CTV

Traditional OOH 188 per cent more carbon-efficient than programmatic display ads

Ford Middle East

Ford reveals strategy, success of ‘Beyond the Blue Oval’ campaign

Al-Futtaim IKEA Memac Ogilvy Complete Sleep bedding collection advertisement campaign

Al-Futtaim IKEA ‘adzzz’ for bedding ‘harnesses the power of a yawn’

Khalid AlAmeri on Zurich Blue Sofa Campaign

Zurich links with Khalid Al Ameri, Priti Malik to make ‘dreams come true’

$Nissan Defy Ordinary campaign TBWA\Raad Big Kahuna Films$

Nissan overtakes the marketing manifesto to “spark a movement”

On-ground activations: Do they really work?

OSN+ explains its House of the Dragon pyramid activation

Nissan and Division collaborate with ShongXBong for a campaign targeting the KSA gaming community.

Division delivers watch hours ≡ 30 years in Saudi Nissan campaign

Gemini GenAI Saudi Egypt Google campaign

Google teaches Saudi, Egypt users to work GenAI in new ad campaign

THE WORK

Aroya cruise ship sonic branding MassiveMusic

MassiveMusic sets sail in Saudi Arabia with sonic identity for AROYA Cruises

Digital Featured The WorkJan 17, 2025

HungerStation uses AI to shield riders from the desert heat

Creative Featured The WorkJan 16, 2025

Shantelle Nagarajan

Virgin Mobile KSA switches it up in latest campaign

easypaisa Impact BBDO Pakistan insurance billboards workers labourers campaign

Advertising Creative Digital Featured Marketing Social Media The WorkJan 16, 2025

‘Acts, not ads’: Easypaisa, Impact BBDO OOH campaign insures billboard workers

HSBC Middle East scam

Advertising Creative Digital Featured Marketing The WorkJan 16, 2025

HSBC reveals fraudsters’ manipulative tactics in Scam Encounters campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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