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AOTYME2025
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How daring feats turn thrills into brand power

ADNOC’s Lara Mansour shares ‘a call to heart’ in the age of AI

Ravneet Arora, Director of Sales and Marketing at Lapita, Dubai Parks and Resorts, Autograph Collection talks about experiences within hospitality marketing

Dubai Parks and Resorts’ Ravneet Arora on the rise of new experiences

human touch Ramadan

Gearing up for the human touch in Ramadan

Tarek Abdalla, SVP, Chief Marketing Officer CEMEA, Visa on social commerce

Visa’s Tarek Abdalla on social commerce and changing consumer expectations

Ghada AlRumayan, Group's Chief Shared Services Officer at Saudi Arabia’s ROSHN Group.

ROSHN Group CMO on what marketers should prioritise in 2025

New Balance Ramadan

New Balance leverages experiences to launch Ramadan collection

Predictions 2025: The year ahead for CX and customer loyalty

marketing innovation

Predictions 2025: The year ahead for marketing innovation

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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