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Brands

Campaign Breakfast Briefing: Digital ads, AI, search trends dominate discussions

InsuranceMarket.ae wins metro station naming rights for 10 years

Persil 3

Persil integrated campaign celebrates sustainability in fashion

L’Oréal Luxe ME empowers influencers with creator initiative

Women in advertising: The gamechanger girl boss

Combatting copycats: Using marketing to safeguard your brand

Heinz Hum Hum The Gamechanger campaign gamers robotic snacker and feeder

Heinz displays ‘irrational act of love for gamers’ in Hum Hum campaign

Jonathan Ashton, Head of Marketing and Communications, KROHNE Middle East and Africa

In a world run by algorithms, do we still influence anything?

Brands for Less AI Influencers

AI influencers drive awareness in Brands for Less campaign

THE WORK

Mountain Dew x Doritos duo take a daring route to reach Gen Zs in Iraq

Hilton

Advertising Creative Featured The WorkFeb 11, 2025

Shantelle Nagarajan

Hilton and Saudi Tourism Authority invite tourists to Kingdom with global campaign

From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkFeb 10, 2025

Lebanon newspaper campaign reveals algorithm censorship of war correspondence

The Agent, brands for less

Digital Featured The WorkFeb 10, 2025

Brands for Less latest campaign, ‘The Agent’, showcases sourcing process

Digital Digital Featured The WorkFeb 10, 2025

Toyota reclaims lost traffic through creative SEO

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