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Nicolas Chammaa, General Manager, Fujairah Rotana Resort & Spa on sustainability in marketing

Redefining impact with authentic sustainability marketing strategies

Ahmad Numan, Director of Marketing and Corporate Communications at RAKEZ on AI fatigue

AI fatigue is real: Return of grit-based creativity

Esports World Cup 2025: Saudia’s play to stay relevant with new generations

Cannes 2025

Beyond the awards: Key brand lessons from Cannes Lions 2025

Marketing’s next chapter: people, process and purpose

GCC marketing

The new GCC marketing playbook: ROI, AI and agility over perfection

Sahar Khan, Vice President of Marketing, Bayut

Bayut: Why we stopped playing by the rules – and it worked

Rory McEntee on AI

Marketer’s confession: Why I’ve ditched my creative agency for AI

Hospital’s ‘Smokers Lounge’

Hospital’s ‘Smokers Lounge’ turns heads on tobacco awareness

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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