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Brands

How the consumer became king

Will the de-influencing trend catch on?

Pepsi and Salah remain strike partners

How to market to ultra high net worths (aka very wealthy people)

Careem rolling out ‘most significant rebrand’ in its history

How exactly does Yas Island choose its brand ambassador?

Stellantis‘ time to get creative

‘A new direction for brand collaborations’

Michelin: an influencer campaign in motion

THE WORK

Audi takes over Abu Dhabi with brand boost campaign

Creative Featured News The Work Video Video & AudioNov 25, 2024

Coca-cola takeovers emojis to target Saudi Gen Z

Creative Featured Social Media The WorkNov 21, 2024

Shantelle Nagarajan

A look into Dyson’s ‘Firsts’

Creative Featured The Work Video Video & AudioNov 18, 2024

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

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