How the consumer became king

Brands with sophisticated video marketing develop a stronger connection with their audience, argues Emirates NBD’s Moadh Bukhash

In the noble pursuit of deeper customer engagement, brands today are waking up to the full potential of the digitalisation of video storytelling, taking public perception into their own hands.
Appealing to viewers requires more nuance than most believe, especially when establishing a personal connection with a mass audience. The global count of viewers on digital platforms is expected to reach 3.5 billion, with 52 per cent of viewers more likely to share video content over any other type of content, maximising outreach and potential for an exponential increase in demand for the medium.

Are you in Riyadh on May 31st? Do you want to meet the movers and shakers in Saudi media, marketing

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