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Heinz goes brandless to celebrate Saudi National Day

Rahul Kadavakolu, Group Chief Marketing Officer, Aster DM Healthcare

The era of humanising healthcare marketing

The Brandtech Group GenAI Bias Breaker

Brandtech unveils ethical GenAI blueprint, tech to break bias in foundation models

Sustainability packaging consumers

Sustainability ‘top concern’ for consumers, not for CEOs: report

Argentina FA and Prestige One sign regional sponsor agreement

Sobha Academy

Sobha Realty, Arsenal Women campaign for female education

Volkswagen Middle East hires new Marketing Director

Campaign Breakfast Briefing: Digital ads, AI, search trends dominate discussions

InsuranceMarket.ae wins metro station naming rights for 10 years

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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