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Brands

Decoding Gen Z motivations while breaking into the market

Google Chrome cookies

What next? Google abandons plans to eliminate third-party cookies

Nivea addresses uneven skin tones in new Saudi campaign

pitching problem

Pitching issues: Why brands, agencies need to “connect in a neutral setting”

Industry picks: Best luxury brand collaborations

SMC Starzplay

SMC, Starzplay ink sponsorship, ad package deal for UFC, Serie A

BBC News Arabic

BBC News Arabic audience up 9 per cent to 35 million per week

Gemini GenAI Saudi Egypt Google campaign

Google teaches Saudi, Egypt users to work GenAI in new ad campaign

INFINITI campaign local adventurers Undiscovered Arabai

INFINITI, local adventurers pop the hood on region’s hidden gems

THE WORK

The Red Sea project Mindshare Private Jet Media DOOH campaign

Saudi’s Red Sea project ‘precision targets’ HNWIs with private jet terminal ads

Not a Vacation…Our Vacation

Creative Digital Digital Featured Social The WorkMar 14, 2025

RAKTDA’s ‘Not a Vacation…Our Vacation’ challenges conventional travel marketing

Pablosky Ramadan campaign

Advertising Creative Digital Featured Marketing Media Social Media The WorkMar 14, 2025

Pablosky Ramadan campaign chooses Arab community over heavy ad spends

Advertising Creative Featured Marketing The WorkMar 13, 2025

Shantelle Nagarajan

Deliveroo and Humantra make billboards ‘drinkable’

Jenan Ramadan campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkMar 13, 2025

Jenan converts ‘villain’ Monther Rayahneh with Ramadan Made Good gutsy campaign

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Snap Case Study – Level SHoes

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Hyundai unveils inspiring ‘Disconnect to Reconnect’ Ramadan campaign

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Deliveroo and Humantra make billboards ‘drinkable’

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