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- Brands Focus
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AOTYME2026
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Awards

AOTY 2025: Brand Lounge on winning Branding Agency of the Year

Named Best Agency – Oman for 2025, the Kenshō Mindful Communications team collects its award from Thomas Woodgate, Group Content Director, Motivate Media Group.

AOTY 2025: Kenshō Mindful Communications on winning Best Agency – Oman

The Gambit Communications team were all smiles on stage after receiving the Best Agency - UAE trophy, handed over by category partner, Banan Abu Si a, Commercial Director, Private Jet Media (R).

AOTY 2025: Gambit Communications on winning the Best Agency – UAE

Aasim Shaik, Managing Director, LPS shared his reflections on being named the Production House of the Year 2025.

AOTY 2025: LPS on winning Production House of the Year

AOTY 2025: MCH Global on winning Events, Experiential and Engagement Agency of the Year

AOTY 2025: The Romans on winning PR/ Communications Agency of the Year

Magna Global MENA took home the Media Agency of the Year title. The award was presented by Ziad Khammar, COO of DMS (right), a member of Choueiri Group and the category partners for the award.

AOTY 2025: Magna Global on winning the Media Agency of the Year

Publicis Groupe Middle East & Turkey won the Holding Company of the Year honour, securing one of the biggest awards of the night, presented by Manoj Khimji, Managing Director, The Vantage.

AOTY 2025: Publicis Groupe on winning Holding Company of the Year

Celebrating the win of one of the most coveted awards of the night, the Impact BBDO team posed with the Creative Agency of the Year trophy with Chair judge Emma Campbell (far right).

AOTY 2025: Impact BBDO on winning Creative Agency of the Year

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THE WORK

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

Al Haboob

Advertising Creative Featured Marketing Social Media The WorkJun 16, 2026

Shantelle Nagarajan

Al Haboob turns a racing camel into the World Cup’s unlikeliest pundit

Cannes Lions 2026 contenders

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 16, 2026

Cannes Lions 2026: Comprehensive list of top MENA contenders and campaigns

F-PACE

Creative Featured The WorkJun 11, 2026

Shantelle Nagarajan

Home of Performance creates bespoke identity for final F-PACE launch

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