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Appointments

Alternative Digital Agency expands expertise in innovation and SEO

Andy Humphreys joins Siegel+Gale as strategy director for ME

Tarek Jaffar, CEO, OMD Egypt

OMD Egypt promotes Tarek Jaffar to CEO

Abed Ismail head of integration Publicis Groupe Middle East and Turkey

Publicis Groupe ME&T announces new head of integration

GroupM appoints Pauline Rady as MD

Memac Ogilvy appointments

Memac Ogilvy reveals bevy of directorial appointments

UM announces new CEO for UAE

Camilla d’Abo, Executive Vice President of Communications and Content, BPG

BPG picks Camilla d’Abo as EVP for Communications and Content

Platformance.io announces MENA Head of Communications appointment

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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