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Appointments

Ashish Parakh, Chief Sales and Marketing Officer, Sobha Realty

Sobha Realty promotes Ashish Parakh to Chief Sales and Marketing Officer

Reiner Erlings, amp sound branding & Landor Group's Reiner Erlings on why brands should treat sonic branding as a tool for more human and emotionally intelligent experiences.

Reiner Erlings joins Amp as Managing Director

CFI appoints leadership for marketing, business development

Ailidh Smylie, Senior Director, Social Media

The Brill Collective picks Senior Director for social media

Brazen MENA strengthens team, expands to KSA

The MediaVantage Group launches The GreenVantage

UM MENAT promotes Jad Daou to Deputy GM

M&C Saatchi Sport & Entertainment arm expands to UAE

Maya Media

French agency Maya Media moves into the Middle East

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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