Reiner Erlings, Managing Director at Amp
Amp, part of Landor Group, has announced the appointment of Reiner Erlings as Managing Director for the Middle East and APAC. In this role, Erlings will lead Amp’s further expansion into the regions, focusing on sonic branding solutions that meet the needs of both markets.
With more than 18 years of experience with sonic branding and composition in the Middle East, Erlings has worked with brands such as Emirates NBD, Saudia, Saudi National Bank and Shahid.
According to Amp, Erlings’s expertise will enable it to harness the rapid digital transformation in the Middle E
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