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Appointments

Fusion5 David

Fusion5 appoints David Shields to leadership bench

Zinc Media Group

The UK’s Zinc Media Group to open The Edge agency in Riyadh

Crowne Plaza Muscat Oman Convention & Exhibition Centre has announced the appointment of Neha Rustagi as the Assistant Marketing Manager.

Crowne Plaza Muscat OCEC appoints Neha Rustagi

Rawan Yaqub, Head of Zenith Saudi Arabia

Publicis Groupe’s Zenith appoints Rawan Yaqub as Head of KSA

Nouman Usmani, Chief Financial Officer, Multiply Media Group.

Multiply Media Group appoints Nouman Usmani as CFO

Wave Media

Wave Media enters digital alliance with albrand Group

Dylan Temple-Heald has been appointed as Head of Programmatic (pDOOH) at Hypermedia, bringing two decades of digital media expertise.

Dylan Temple-Heald appointed as Head of Programmatic (pDOOH) at Hypermedia

From left, Ben Walker, Founder and CEO, Those That Do; and Claire Sutton, Creative Director, Those That Do.

Those That Do appoints Claire Sutton as Creative Director effective immediately

The Luxe Narrative

Marketing consultancy The Luxe Narrative launches in Dubai

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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