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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
- Opinion
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- PR
- Private View
- Saudi Focus
- Special Features
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Appointments

Crowd UAE

Crowd UAE restructures, adds four to leadership bench

MRM MENAT Agarwal

MRM MENAT appoints Udit Agarwal as Regional Business Lead

Hussein Freijeh, Vice President - APAC and MENA, Snap Inc.

Hussein Freijeh takes on expanded role leading Snap’s APAC region

Pablo Maldonado, Executive Creative Director, C2 Comms

C2 Comms picks Pablo Maldonado as Executive Creative Director

PureSpectrum is expanding into the MEA region with the appointment of Nader Kobeissi, a seasoned market research leader.

PureSpectrum appoints Nader Kobeissi to drive expansion in MEA

Think Human Bastos

Think Human appoints Tiago Bastos as Creative Director

Amel Osman succeeds Laura Stockwell, who led the launch and early growth of H/Advisors, which is part of the Havas Network, in the GCC.

H/Advisors appoints Amel Osman to lead UAE office

Rishad Tobaccowala, Strategic Advisor, Takumi

Takumi appoints Rishad Tobaccowala as Strategic Advisor

Thomas Woodgate, Group Content Director, Motivate Media Group.

Motivate Media Group appoints Thomas Woodgate as Group Content Director

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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