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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
- Opinion
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- PR
- Private View
- Saudi Focus
- Special Features
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Appointments

Cynthia Sarkis, Regional Head of Creative Hub, FP7 McCANN MENAT

FP7 McCANN MENAT promotes Cynthia Sarkis to Regional Head of Creative Hub

That Global View (TGV) has announced the appointment of Nisha Varman as Managing Director of That Media Group.

Nisha Varman has been appointed as Managing Director of That Media Group

YouExperience

YouExperience scales with set of ‘unboring’ hirings across the region

Adele Baxter, Managing Director, JWI

JWI promotes Adele Baxter to Managing Director, signalling new phase of growth

Havas Life as

Havas Life appoints João Camacho as Chief Creative Officer for ME&I

Real Chemistry

Real Chemistry appoints leadership for the Middle East

khamas

Khamas Hospitality appoints Cluster Director of Marketing and PR

Imagination Saudi

Imagination establishes permanent Riyadh HQ, expands Saudi team

Multiply Media Group has appointed Ahmed Emam to Group Chief Commercial Officer, as they advances its next phase of international expansion.

Multiply Media Group appoints Ahmed Emam to Group Chief Commercial Officer

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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