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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- Media
- News
- Opinion
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- PR
- Private View
- Saudi Focus
- Special Features
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AOTYME2026
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Appointments

Chantal Saliba, Academy Media and Training Director and Khalid Al Hosani, Academy Operations Director, IMI Media Academy.

IMI Media Academy appoints Chantal Saliba, Khalid Al Hosani to leadership positions

David Paysant, Chief Growth & Commercial Officer, Momentum ME.

Momentum ME appoints David Paysant as Chief Growth & Commercial Officer

Globale Media promotes Kritika Arora to Senior Director – Brand Strategy & Performance Marketing

tomaso talabat

Flyby appoints former talabat CEO Tomaso Rodriguez as Chairman

From left, Rana Saab, Business Director, Firas Mghames, CEO, and Amal Alwan, PR Director, FEER McQUEEN

FEER McQUEEN enters the UAE, brings 15 years of ‘uncontained creativity’ from Beirut to Dubai

Omnicom Media picks Ellen Griffin as Global Brand President of OMD

Siddhanth Valecha, Chief Growth Officer, NEXA

NEXA appoints Siddhanth Valecha as Chief Growth Officer

Abeer Al Qadi, Chief Marketing Officer, HUMAIN

PIF’s HUMAIN appoints Abeer Al Qadi as Chief Marketing Officer

Alexia Nakad, General Manager - Western Europe and the Middle East, AppsFlyer

AppsFlyer appoints Alexia Nakad as GM for Western Europe and the Middle East

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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