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PromoMedia Amman Jordan digital out of home outdoor advertising

PromoMedia expands outdoor advertising footprint in Jordan

Najeeb Jarrar, Regional Marketing Director, Google on privacy and personalisation

Predictions 2025: The year ahead for privacy and personalisation

From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.

Lebanon newspaper campaign reveals algorithm censorship of war correspondence

Blink appoints Fouad Abdel Malak as Partner and Chief Creative Officer

Imad Hechaime, Head of Sales, JCDecaux Abu Dhabi

JCDecaux appoints new Head of Sales in Abu Dhabi

Campaign Middle East sets the tone for Ramadan advertising with a stellar event

Mashreq Oman Launch campaign

Mashreq enters Oman with ‘humility of an old friend, ambition of a partner’

Zoom Coffee

Zoom Coffee brews a campaign ‘to keep you glued’ and alert in 2025

David Do Rosario, Head of Digital, Havas Middle East Google ChatGPT

Google vs ChatGPT: ‘One era ends, another begins’?

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Al Arabia

Al Arabia takes over Dubai with a OOH power move to be seen by everyone

Panadol Valentine's Day

Digital Digital Featured Social The WorkFeb 14, 2025

Panadol turns breakup texts into absurd songs for Valentine’s Day

FNP.ae

Advertising Creative Digital Featured Marketing Social Media The WorkFeb 14, 2025

FNP.ae lights up billboards in the UAE for the season of love

Creative Featured The WorkFeb 13, 2025

Shantelle Nagarajan

Hyundai mirrors athletic excellence with ‘Champions’ Choice’

Lamine Yamal

Creative Featured The WorkFeb 13, 2025

Shantelle Nagarajan

Lamine Yamal and other stars unveil next chapter of adidas’ ‘You Got This’

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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