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Lara Arbid, CEO, Initiative and Magna MENA

Women in advertising: Break the status quo

Women in advertising: The elusive finish line

Maya Tayara, Managing Director, iProspect MENA

Women in advertising: ‘Successful women rally around one another’

Bloomberg Media

Ensuring brand safety in a region where trust matters most

Gushcloud partners with key investors to boost MENA’s creator economy

Karen Kamel, Regional Managing Director, McCann Health Middle East

Women in advertising: ‘Campaigns should champion diversity’

Heinz Hum Hum The Gamechanger campaign gamers robotic snacker and feeder

Heinz displays ‘irrational act of love for gamers’ in Hum Hum campaign

Joyce Hallak, Chief Strategy Officer, Publicis Media Middle East

Women in advertising: ‘Still a very stereotyped industry’

Tuesday Grandiose dog food Only a Doggie Nose campaign for dogs

Grandiose ‘lickable’ campaign for dogs gets tails wagging

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Ford Middle East

Ford reveals strategy, success of ‘Beyond the Blue Oval’ campaign

PLG Sadia Impact BBDO campaign

Advertising Creative Digital Featured Marketing The WorkNov 29, 2024

Sadia steps into gamer marketing with ‘science of snacking’ campaign

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Shantelle Nagarajan

Al-Futtaim Toyota recognises ‘The Land Cruiser in You’

Pampers Preemie campaign Havas Middle East Havas Red

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkNov 29, 2024

Pampers helps UAE’s premature babies through Preemie campaign

Advertising Creative Featured The WorkNov 28, 2024

Shantelle Nagarajan

Etihad teases, then reveals 10 new destinations with Impact BBDO

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