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Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group

Discussing the need for partnerships beyond transactions

Is ESG understood in the UAE?

Google creativity data-driven models AI

‘Combining creativity with AI-driven data models’: Google’s regional marketing director

FP7 McCann KSA appoints Head of Strategy to strengthen Saudi leadership team

esports and gaming Esports World Cup

Level up: Marketers discuss the boom in esports and gaming

Omnicom in talks to buy IPG – report

$Global vs local From right, Razmik Kalaidjan, Regional Managing Director of Boopin; Dan Leach, Managing Director for Saudi Arabia at TBWA\RAAD; and Campaign Middle East Editor Anup Oommen share the Spotlight Stage for the Local Agency vs Global Agency debate at Athar.$

Global vs local: The big debate

CIB

CIB Egypt chooses ‘comedic exaggeration’ for latest campaign

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CoinMENA

CoinMENA raises brand awareness with ‘Your Future, Your Choice’

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Advertising Creative Digital Featured Marketing Media The WorkFeb 24, 2025

QNB banks on Ahmed Helmy humour to spotlight unsolicited financial advice

Al-Futtaim IKEA Memac Ogilvy A Lifetime of Love campaign

Advertising Creative Digital Featured Marketing Media The WorkFeb 24, 2025

Al-Futtaim IKEA campaign shows love that stands the test of time

New Balance Ramadan

Brands Creative Featured News The WorkFeb 20, 2025

Shantelle Nagarajan

New Balance leverages experiences to launch Ramadan collection

Richmind

Advertising Featured Marketing The WorkFeb 19, 2025

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Richmind disrupts real estate advertising with Zaha Hadid sketch

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