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Advertising

Publicist Inc. reveals Ramadan ad trends, audience insights, cultural conversations

Jessica Machalani, Head of LinkedIn Marketing Solutions (LMS), LinkedIn on CMOs

How UAE CMOs are navigating B2B marketing in 2025

Al-Futtaim #BeyondtheTitle campaign MRM MENA

#BeyondTheTitle: Al-Futtaim cracks conventional clichés of IWD storytelling

Wassim Derbi, the National Head of Marketing and Communications at Hyundai UAE and Genesis UAE, and the author of Retail Marketing Management

Podcast: Hyundai UAE’s Wassim Derbi on the 5 Cs crucial to elevating CX

Jeep Dina Zahran

Jeep reveals custom collab with Dina Zahran for mother’s day

Porsche David Guetta

David Guetta electrifies Porsche EV campaign at MBR Solar Park

Casa Milano

Casa Milano Talking Walls community-first campaign prioritises people over products

Publicis Middle East deja vu Strangers campaign

Publicis ME, deja vu display lasting legacy, life left by ‘Strangers’ donating organs

Golf GTI

Volkswagen Middle East creates an ‘Arabic Art Project’ to launch Golf GTI

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Fortnite

Jameel Motorsport disrupts Fortnite ecosystem to demonstrate cost of deforestation

Advertising Creative Featured The WorkMar 27, 2025

Shantelle Nagarajan

Media City Qatar’s WSJ print campaign delivers four in five ad recall

In its latest campaign, Starbucks highlights how the brands isn't just serving coffee, but capturing the essence of modern Ramadan nights.

Advertising Creative Digital Featured Marketing Media Partner content The WorkMar 27, 2025

Starbucks ‘Keeps the Gathering Flowing’ in community-first Ramadan campaign

Fawazeer Ramadan

Advertising Creative Featured The WorkMar 26, 2025

Shantelle Nagarajan

Hilton nods to nostalgic ‘Fawazeer Ramadan’ in four-part campaign

Jeep Dina Zahran

Advertising Digital Digital Featured Social The WorkMar 26, 2025

Jeep reveals custom collab with Dina Zahran for mother’s day

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