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Hisham Elsaied, Leadership Development Strategist and Managing Partner, High Breed on creative leadership

Why the Middle East needs a new kind of creative leadership

Advertiser Permit Mulin UAE Media Council social media content creators digital advertising

UAE Media Council launches Advertiser Permit for social media content creators

Lions

Cannes Lions 2025: The not-so-quiet power of authenticity

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Cannes Lions 2025: Natalie Shardan shares insights from the jury room

Rally Jameel women empowerment the first women-only navigational rally in the Middle East

Rally Jameel shows Saudi Arabia’s strides in empowerment across the globe

Multiple Media Group

Multiply Group’s media and comms vertical sees EBIDTA rise 60% YoY in Q2 2025

Aladdin Abukhalaf, Vice President of Revenue and Growth, MiQ MENAT.

MiQ appoints Aladdin Abukhalaf as VP of Revenue and Growth

Marketing on

Marketing must focus on selling meaning

Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office on his thoughts as a Cannes Lions jury member

Cannes Lions 2025: Evidence-based, coalition-built, transparent and human

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THE WORK

UAE Government Media Office Billboards Cannes Lions 2026

From ‘no’ to ‘go’: Clever campaign at Cannes Lions calls creatives to try the ‘impossible’ in the UAE

Cannes Lions 2026 winners

Advertising Awards Creative Digital Event Featured Marketing Media News The WorkJun 27, 2026

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

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