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AOTYME2026
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TOP ROW, from left: Sachinn J Laala, Chief Executive Officer, Liquid Havas Market; Chris Bishop, Ecommerce Director, SQUATWOLF; Siham Arif, Associate Director - Ecommerce MENA, WPP Media; Kareem Al Saady, Regional Director – Retail Media and Retail Partnerships, talabat; and V. Nandakumar, Director – Marketing and Communications, Lulu Group International. BOTTOM ROW, from left: Waseem Afzal, Founder and CEO of Platformance; Gagandeep Singh, Head of Analytics & Machine Learning, StarzOn and Head of enfuse, e&life; Krinio Christaras, Head of Consumer Experience MENAP, Mondelez International; Rajesh Verma, General Manager – Middle East, Epsilon; and Subhan S. Ahmad, Senior Marketing, Growth and Digital Consultant.

Metrics that matter: ‘Stop chasing clicks, start orchestrating commerce’

Travel advisory for marketers embarking on the AI cruise

Elevision elevator screens

Elevision launches residential media circuit at City Walk

WPP Google

WPP, Google ink $400m expanded partnership to redefine marketing with AI

From left, Muyassar Abulkhair, Co-Founder and CEO of Skyvertise, and Rabieh Adnan, Managing Director of Contour Media.

Contour Media, Skyvertise partner to offer advertisers share of voice in Dubai’s skies

Tarek Nour Advertising National Bank of Egypt campaign Essam Omar

Essam Omar’s ‘call to all Egyptians from the Bank of Egyptians’: protect your data and accounts

Athar Festival

World’s leading creative minds to converge in Riyadh for Athar Festival 2025

Why brand building remains the bedrock of sustainable growth

Grand Egyptian Museum partners with Mansour in cinematic tribute to heritage

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THE WORK

Cannes Lions 2026 winners

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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