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Jeep Jotun Colour of Unity sand seven emirates Publicis Groupe Middle East

Eid Al Etihad: Jeep, Jotun find ‘Colour of Unity’ with sand from UAE’s seven emirates

Noon Yellow Friday

Creative campaigns, targeted marketing fuel skyrocketing White Friday sales

Digital Essays 2024: Contextual advertising, how to use it right

Experience Abu Dhabi invites audiences to come ‘Alive in Al Ain’

Traditional OOH versus programmatic CTV

Traditional OOH 188 per cent more carbon-efficient than programmatic display ads

Making A Life & Lovin' It McDonald's Eid A Etihad campaign employees stories UAE success

McDonald’s UAE Eid Al Etihad campaign spotlights success in a ‘land of opportunity’

Dubai Lynx roundtable

Embracing the future of creativity at Dubai Lynx

Ford Middle East

Ford reveals strategy, success of ‘Beyond the Blue Oval’ campaign

Abu Dhabi Arabic Language Centre ALC Boopin DCT Abu Dhabi Department of Culture and Tourism

Podcast: The power of marketing in Arabic – a lens on the region

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Timberland

Timberland’s marks the Original Yellow Boots’ 50th with ‘Iconic’ campaign

E& Neo Home Plus

Advertising Creative Digital Featured Marketing Social Media The WorkDec 20, 2024

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

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