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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
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- Special Features
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AOTYME2026
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Brazen PR MENA First Group

Brazen MENA wins the First Group PR and social media brief

GLOBMOBI & The Lessons I Learnt, by Ali Hasbini

DayAway Maia

DayAway appoints Maia as its PR Representative in the UAE

Ink Zawya Media Representative

Zawya appoints Ink Worldwide as media representative

ooredoo croud

Digital agency Croud expands to MENA with Ooredoo Group

Z7 Communications to represent Infiniti in Middle East

Ekaterra chooses PHD as its cup of tea

FP7 McCann Dubai wins Heinz Arabia social account

Abu Dhabi Media partners with Starzplay for advertising sales

Home Page Ads

THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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