The Story
Jawwy is an innovative, digital-first mobile plan from stc (Saudi Telecom Company) – the Gulf’s number one telecommunications brand. This year Jawwy partnered with Snapchat to engage with its audience of young, digitally savvy Saudi youth to celebrate Ramadan & Eid by creating timely, unique and immersive experiences using Snapchat Lenses.
The Solution
Starting April 1st, Jawwy ran multiple Snapchat Lenses at key moments during the daily Ramadan cycle – Fasting Time, Iftar and Suhour. The objective was to fuel and celebrate key moments in the Ramadan calendar that unify and bond the Saudi community and showcase their values and traditions during a time when audiences are most
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