https://www.youtube.com/watch?v=wnpGJEEio_g&feature=youtu.be
Careem just released a new global Super App campaign, highlighting the growing variety of services the App offers, across three main areas: mobility of people, mobility of things and mobility of money. The campaign marks Careem’s transition from its roots as a ride-hailing company to the region’s everyday Super App and is being released across five markets: KSA, UAE, Pakistan, Jordan, Iraq. The tagline “It’s not an app” emphasizes the diverse services now offered on Careem’s platform.
The campaign uses the power of real, everyday moments in people’s lives. The creative focuses on six ways, Careem makes everyday lif
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