The Cannes Lions International Festival of Creativity is not merely a celebration of the industry, but a crucible where the future of marketing and creativity is forged.
This year’s festival, held under the sun-drenched skies of the French Riviera, was a showcase of audacious ideas, brave campaigns, and transformative innovations.
For those who couldn’t attend, here are my top takeaways and themes that emerged in this inspiring week:
AI versus human connection
AI was a central theme, lauded for its potential to revolutionise creativity. However, the consensus was clear: true creativity remains inherently human, characterised by emotion, authenticity, and imperfect
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