“Can you think like a Cannes Lions judge?” asks a team of UAE-based young creatives through the launch of The Loudest Roar, an interactive gamified Cannes Lions prediction platform.
Though not affiliated with Cannes Lions or employed agencies, the free-to-play platform allows creatives around the world to step into the shoes of Cannes Lions jury member role and predict which campaigns will perform well at the Awards.
How it works
The voting will begin once the shortlists are announced. Followed by which, participants will be able to cast their votes for the Grand Prix Winners in six categories: Titanium, Innovation, Film, Entertainment Lions for Gaming, Creative Effectiveness, and Creative Business Transformation. Voting will end before the winners are officially announced.
Depending on their predictions, all participants will be able to compete for leaderboard positions, Amazon gift cards and a portfolio revamp by Pimp My Portfolio. Each participant will also receive a personalised juror badge to share on their social media channels.
For additional guidance, past Cannes Jurors like Rob Schwartz, former Titanium jury president, Tracey Follows, former Innovation Lion juror, Akhilesh Bagri, former Brand experience and activation juror, and other global veterans will share tips on judging the work.
A community-based initiative
Founded by Chirag Khushalani, Tobbi Vu, Teena Mathew, and Jack Rogers, The Loudest Roar aims to inspire, educate, and reward participants. It aims to become the “fantasy league for awards festivals”.
“If the world can have a say on who can win the Superbowl or Premier League, why can’t they cast an iron on the Cannes Lions too?” says, Chirag Khushalani, the ideator of the concept and part of Campaign Faces to Watch 2022.
The platform was also created with the aim to foster a global community of creatives and talents, which breaks free from age-based initiatives.
“The Loudest Roar was born from my love for creativity and desire to geek out with other ad nerds. It’s a space where everyone has a say on what’s great, and can feel inspired to create more great work,” adds Khushalani
With future plans to incorporate leagues for agencies and universities, as well as, collaborative virtual jury rooms, the Loudest Roar aims to be a year-round community that inspires, educates and provides networking opportunities.
