Campaign’s Creative Faces to Watch 2023 – Tobbi Vu, Associate Experience Designer, AKQA
Age: 25
Nominated by Sahil Assadi, Senior Experience Designer, AKQA:
Tobbi is a true hybrid whose skills span both research and craft. Her passion for helping people is displayed in the products she designs and the knowledge she shares with her peers. In a region where the demand to build products and experiences is rising exponentially, Tobbi has been a highly versatile addition who at the young age of 25, is able to understand our clients needs and deliver quality work that have led to long term partnerships across EMEA. What make her a truly valuable asset is her ability to learn swiftly, own the design process and deliver results at mind-boggling speeds. To me, Tobbi has the potential to be a leading star in a constellation of stars.
Career highlights
Tobbi Vu is a jack-of-all-trades multimedia designer.
She has extensive knowledge and practice in UX/UI design, motion, and graphic design, with a knack for enhancing experiences across various digital platforms. Since her addition to AKQA’s experience division, she has been involved in designing products for a roster of clients across EMEA like Zero Petroleum, Louvre Abu Dhabi, Aramco, CEX and V3 Gourmet.
Tobbi has also illustrated children’s books and animated short films, and is an avid painter and creative mentor. You may have heard her good advice on succeeding in design fields and the ups and downs of agency life on several design career podcasts.
Guiding principles
Simplicity: Keep it simple and easy to use.
Continuous improvement: Design is never finished.
Authenticity: Stay true to personal values and creative vision.
Collaboration: Work collaboratively with others to achieve the best possible outcomes.
Side hustle
With a passion for traditional painting and animation, I’ve created multiple shorts and had one screened in Germany. Currently, I’m exploring the art of animation and gouache painting to convey culture and bring joy to others.
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