Campaign’s Media Faces to Watch 2020 – Hala Hmeidan, Performance media executive, Magna

Campaign’s Media Faces to Watch 2020 – Hala Hmeidan, Performance media executive, Magna

Age: 24

Santadip Roy, regional head of digital: As a performance media professional, Hala over delivers on performance. At the age of 24, she has contributed significantly towards the growth of our business and you don’t see that very often. The way she optimised our campaigns has led us to scale existing clients’ businesses across digital channels such as biddable display and search. Across our biggest markets, KSA and UAE, it has been remarkable. She has improved sales conversion rates almost 10-fold by instilling thorough precision marketing tactics, and her work has a clear contribution towards making Magna the fastest growing agency in MENA. She thoroughly deserves recognition for this.

Career highlights

I started my career four years ago in procurement while I was at university. I then shifted to the world of banking/finance, which then ultimately led me to pursue my passion in digital media with MCN/Magna. I have gained certifications across Google Ads, Snapchat and Hubspot, which have equipped me to deliver outstanding performance for our clients across multiple verticals. As a result, I was fast-tracked to be one of the very few candidates to become programmatic champions in Beirut, as part of which I was often at the forefront to test the latest platform Betas.

Guiding principles

–Be competitive, not to others but only to yourself.

–Stay positive and mindful in a middle of a crisis.

–Listen with curiosity.

Dream job

Marketing strategist integrating neuromarketing research using AI with the digital execution to better understand users behind the screens.


Side hustle

I have a passion for sports and the spirit it brings with it to attract people and communities together. To make a tangible impact, I have been a constant volunteer at the Beirut Marathon Association since 2016. I have been actively involved with the team organising and launching the event.


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