Campaign’s Marketing Faces to Watch 2020 – Waseelah Al-Khafaji, marketing executive, Al Masaood Group
Campaign’s Marketing Faces to Watch 2020 – Waseelah Al-Khafaji, marketing executive, Al Masaood Group
Age: 28
Nominated by: Fathima Riha, account manager, Digital Farm
Waseelah is a very approachable person, and this helps a great deal as an agency point of contact. She is open to ideas and has achieved a lot within her organisation in a short span of time. We’ve been able to create some amazing content for Ducati UAE’s social media handle under her guidance and support. Even with very B2B products, like Al Masaood Bergum and Al Masaood CV&E, it has been a very smooth process for the agency to understand the client and its products, and has aided in delivering the right social content.
She is very friendly, approachable and open to new ideas. She facilitates new ideas from the agency while also guiding us through the brand tone of voice and shedding light on the end consumer and what they’re looking for. Her briefs are very clear and it is a smooth process, from ideation to the output. She is also a perfectionist, and this has helped us deliver good quality content for brands including Ducati UAE, ARB 4X4 Emirates, Al Masaood Bergum and Al Masaood CV&E.
Praise from the boss: Marwa Kaabour, group corporate & communication manager, Al Masaood Group
Waseelah has three golden nuggets of traits: She is a natural-born leader with no shyness to speak her truth and lead a pack; a creative mind with potential to expand and see possibilities; and a young lady with an ability to project-manage a task and see it come to fruition from beginning to end.
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