Campaign Middle East’s latest issue is now out on stands and available online. In this issue, Campaign Middle East offers heads of brand, marketers, and agency leaders the opportunity to share an honest take on whether the industry is ‘doing’ as much as it is ‘talking’ about sustainability, purpose-driven marketing, and ethical business practices across the wider brand and marketing landscape.
Despite mandated ESG requirements, the transition to a sustainable world doesn’t seem to be going according to plan. According to a Bain & Company report, many companies that shared boundless excitement a few years ago are reportedly reassessing, adjusting and – in some cases – retracting their sus
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