Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years
Position: Creative copywriter at Saatchi & Saatchi
Winston Churchill said: “To improve is to change; to be perfect is to change often.” We’re lucky to work in an industry driven by change, and half of the excitement is predicting the type of change heading our way.
Change in advertising is happening right now in our region, slowly but surely. And it’s all about data and sales. The concrete stuff that gives our creative work the foundation needed to actually be made. That’s how things are going to evolve in the next five years.
We’re no longer going to be a
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Tags:Saatchi & Saatchi
