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Campaign Global Agency of the Year Awards 2021 winners announced

UAE agencies among those honoured

UAE shops have won in several categories in the Campaign Global Agency of the Year Awards 2021, announced across two virtual ceremonies today (11 May).

Denmark’s &Co claimed the coveted Creative Agency of the Year prize. The shop beat Zulu Alpha Kilo from Canada and the UK’s Uncommon Creative Studio in the hotly contested category.

Ogilvy was named Campaign’s Global Network of the Year, fending off competition from Havas Creative and Wavemaker.

Global Media Agency of the Year went to Manning Gottlieb OMD and the agency’s managing partner, head of planning, Emma Withington, took Media Planning Leader of the Year.

The Middle East and Africa Best Network was BBDO MEA, with Havas Middle East taking Silver, PHD MEA winning Bronze and both Weber Shandwick MENAT and TBWA shortlisted.

Dubai-based Lightblue was shortlisted as Brand Experience Agency Of The Year.

Campaign named Alex Myers, chief executive and founder at Manifest, Agency Leader (Creative) of the Year and Agency Growth Leader went to Naomi Troni, global chief marketing and growth officer, Wunderman Thompson, UK.

New Business Development Team of the Year/Person of the Year went to MediaCom and Mindshare took Corporate Communications/Marketing Team of the Year.

Global Brand Experience Agency of the Year went to Imagination and Impero won Integrated Marketing Agency of the Year. Performance Marketing Agency of the Year went to Journey Further.

Gideon Spanier, UK editor-in-chief at Campaign, said: “Campaign’s global Agency of the Year Awards recognise and celebrate the best agencies – and the brilliant people working within them.

“The winners are chosen by a select group of marketers, the people in a position to hire shops and authorise budgets.

“It is a real achievement to win one of these awards and this year they recognise industry-leading business and executives working across four continents, from established names to a new breed of businesses and talent.”

Now in their third year, the global awards are judged by a panel of global and regional chief marketing officers.

Winners of the media, creative and digital network categories in Campaign’s regional Agency of the Year schemes in Asia-Pacific, the US and UK are automatically put through to the awards but other networks can enter, too.

The full shortlist can be viewed here.