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Campaign Conversations 2020: Covid-19 Impact on Event Management Industry

Physical to Virtual: Shyam Sunder speaks to 3 Middle East companies on how the Event Management industry is adapting to a blended approach post COVID 19

Shyam Sunder, Strategic Marketing Consultant

If one thought the Travel and Hospitality sectors were the worst hit during COVID 19, think again. The Events industry isn’t far behind as it came to a standstill overnight as social distancing norms were enforced worldwide. Be it Music concerts, Sporting events, Stage shows or B2B Industry events, Roadshows and Town halls or Brand launches and Activations, all of it came to a shocking pause during March 2020.

This is a large industry in the Middle East, concentrated in UAE being the hub of the biggest events in the region, purpose-built venues, employing thousands of t


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