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Anup Oommen
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Campaign Breakfast Briefing: Leaders reach a consensus on critical marketing strategies

Anup Oommen
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Campaign Breakfast Briefing: Marketing Strategies 2025 witnessed a room full of marketers and agency leaders reach a consensus to return to the fundamentals of curiosity, creativity, consumer-first mindsets and outcomes.

Marketing Strategies 2025From left, Emily Bentley, Head of Client Marketing, MEA at Bloomberg Media; Aimee Peters, Regional Head of Brand, Partnerships and Wholesale Marketing, MENAT, HSBC; Loay Nour, Vice President – Brand and Marketing Communications, Fairmont Hotels & Resorts; Sohail Nawaz, MBE, Head of Retail Media, Landmark Group; and Virginie Ludmer, Director of Marketing & PR, Volkswagen Middle East.

Campaign Middle East has successfully concluded its third event of the year – Campaign Breakfast Briefing: Marketing Strategies 2025 – which witnessed a room full of client-side marketers, agency and adtech leaders reaching a consensus to get back to the fundamentals of curiosity, creativity, consumer-first mindsets and cold hard business outcomes at the Grand Plaza Mövenpick in Dubai Media City on 29 May.

The event began with a look at the fundamental shift towards ‘outcomes’ to drive business impact. Panel discussions at the event also dissected human-first approaches, personalisation, and the importance of brand fundamentals as channels fragment at speed. Panelists discussed how B2B


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Tags:agency leadersAIAimee PetersAndrew EneAnjali MuraliAnup OommenArtificial IntelligenceASICS ArabiaaudiencesB2BB2CBabyshopBayutBayut.comBloomberg Mediabrand fundamentalsbusiness impactCampaign Breakfast BriefingchannelscommunitiesConsumer behaviourconsumer-first mindsetscreative campaignscreative storytellingcreativityCultural RelevancecuriosityDiverseeducationEmily BentleyFairmont Hotels and ResortsfragmentationHiltonHilton MEAHSBChuman-first approachIva Kutle SkrlecIva SkrlecKeyade Middle EastLandmark GroupLoay NourMarketersmarketing strategiesmeasurementmedia landscapeMitin ChakrabortyNadeem QuraishiNader BitarNikola Djordjevicoutcomesoutcomes graphpersonalisationPlatformanceplatformance.ioPrecision MediaRamya MenonRemya Menonshopping agentsSohail NawazSpark FoundrySpark Foundry MENASRMG Media Solutionstangible resultsVirginie LudmerVolkwagen Middle EastWade Eagerwrap up
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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