1. EXPO 2020 DUBAI
The World is Better When We Act Together
Agency: Face to Face
Production house: Boomtown
The first advertising campaign from Expo 2020 Dubai stars footballer Lionel Messi. The campaign is digitally led, with a two-minute fi lm at its centre.
2. ADIDAS
Run For The Oceans
Agency: Sticky Ginger PR
Adidas unveiled a façade on the Burj Khalifa in support of World Oceans Day and to launch its Run For The Oceans initiative. Meanwhile, Dubai Design District became home to an installation made from ocean waste.
3. BURGER KING
The Genuine taste of Localisation
Agency: J. Walter Thompson KSA
Production house: Mis/Nojara
Burger King realised that in many Arab coun
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