On May 30, 2021, Campaign Middle East will publish a supplement dedicated to the media, marketing and advertising scene in Saudi Arabia. When King Salman succeeded to the Saudi throne in 2015 following the death of his brother King Abdullah, he appointed his son Mohammed bin Salman as minister of defence. In 2017, ‘MBS’ was named Crown Prince, and has been seen ever since as the power behind the throne. Under his guidance, the Kingdom of Saudi Arabia has seen reforms on a scale not seen before in a traditionally conservative country. The Crown Prince has spearheaded drives to reduce the kingdom’s reliance on both hydrocarbons, which have long accounted for almost half of GDP, and on the foreig
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