CAFU, a global on-demand fuel delivery and vehicle services company, announced the appointment of their first-ever chief experience officer (CXO) to support the drive towards making life better through convenience and connected mobility.
In this newly established role, Jeff Baker will focus on developing CAFU’s customer journey, ensuring a fully integrated experience by partnering with the Product and Technology teams. Jeff will oversee CAFU’s marketing, growth, data analytics, customer experience and sustainability teams, while using data to drive business results and embed customer-centric strategies across the entire company.
“We are delighted to have Jeff join our team. As we co
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