Cadillac is a big fan of user generated content (UGC) and loves to see how drivers are showcasing their experiences online.
“This is as genuine as it gets and we have a ton of examples of how we aim to build brand advocacy using UGC,” said Akshaya Sikand, Head of Marketing, Cadillac Middle East.
It recently launched a series called Garage Gems where it chronicled Cadillac classic car owners and their journeys collecting and restoring vehicles they are passionate about.
“We are constantly leveraging our community of advocates on social platforms rewarding super fans with merchandise and creating bespoke experiences for that community.
“All this helps us to unlock advocacy (
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