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Anup Oommen
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C2 Comms picks Pablo Maldonado as Executive Creative Director

Anup Oommen
posted on

Maldonado will oversee the agency's diverse brand portfolio across the different offices and will craft bold, culturally driven ideas that place brands at the heart of people's lives, while growing the business and inspiring teams.

Pablo Maldonado, Executive Creative Director, C2 CommsPablo Maldonado, Executive Creative Director, C2 Comms

Independent agency C2 Comms has appointed Pablo Maldonado as its new Executive Creative Director to spearhead the agency’s creative output and drive its ambitious growth plans across the Middle East.

With more than two decades of experience shaping well-known, award-winning campaigns across Argentina, Mexico, the US, and, since 2019, the UAE, Maldonado brings a blend of creative firepower and business maturity to this new role.

Maldonado’s appointment is effective immediately. He will oversee the agency’s diverse brand portfolio across the different offices as C2 Comms continues to strengthen its position as one of Dubai’s largest independent agency.

In his new role, Maldonado will


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Tags:AB InbevBosebrand portfolioBurger KingBusinessC2 CommsCoca-Colacreativecreative visionculturally resonant workdeliver campaignsDubai TourismExecutive Creative DirectorGreyGSKIkeaindependent agencyLegoLenovoNestlePablo MaldonadoSaudi TelecomUnileverVolkswagenWunderman Thompson
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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