Bureau Béatrice launches new show division

The expansion of its creative tech team has allowed the company to develop programmes for live content generation

Bureau Béatrice, the luxury creative tech company, has launched a new ‘Show Division’. 

The agency is boosting the experiential landscape with its creative concepts that are brought to life through large-scale shows. 

It is founded by two creatives Kevin Alderweireldt, CEO and Jon S Maloy, Chief Creative Officer. 

The expansion of its creative technology team has allowed the company to develop programmes for live content generation and pushing the boundaries of experiential marketing.

The new division allows the business to take its offering for clients one step further, into physical events and shows.

The most recent example of its division can be seen in the current Formula 1 racing championship. The agency is currently traveling the world with its client Aramco using a VIP mixed reality experience in each F1 host city.

In a short span, the agency has executed campaigns in over 30 countries across the US, Europe, Asia, and the Middle East. 

As part of its expansion strategy, the company has recently established a larger office in Dubai’s Design District, and opened a representation office in Paris, focusing on strengthening ties with luxury brands. 

It is set to expand further into the Middle East and the Far East. The company’s upcoming plans include opening an office in Singapore and launching a state-of-the-art 3D VFX studio in Asia.

Kevin Alderweireldt, Co-Founder and CEO of BUREAU BÉATRICE, said: “At Bureau Beatrice, we are constantly inspired to push creative boundaries and surprise our clients with concepts that they may have never thought of. 

“Whether it’s a bespoke event for a luxury fashion brand, an immersive experience for a watch brand, or an unforgettable showcase for a global event, we have unlocked the true potential of immersive experiences. We have successfully blended creativity and technology, with a primary emphasis on prioritising creativity.”

They agency has delivered impactful and innovative campaigns across a range of industries. 

It played a key role in the launch of Palm Jebel Ali, a landmark project by Nakheel Properties, which included a  show for His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. 

Its work on the ‘Tiffany & Co., Follow the Bird’ campaign, showcased their ability to create immersive and visually captivating experiences for luxury brands, effectively drawing customers into the world of Tiffany.