fbpx
FeaturedMarketingOpinion

Building trust, by G42 Healthcare’s Faheem Ahamed

As the world has started asking more questions, transparency is key to a new model of healthcare marketing, writes Faheem Ahamed, acting group chief communications officer for G42.

It is no secret that the world has changed. The enduring impact of the Covid-19 pandemic has put the most resilient governments and healthcare systems to test. Global economies have felt the strain, and new strains of the virus are affecting businesses, the general public and youth around the world.
But, in this time of adversity, the global healthcare community came together like never before, bringing hope to people everywhere. Pharma giants, research institutions and medical scientists joined hands in the quest to develop a vaccine. Indeed, Covid-19 ushered in a new era in collaboration and became an unintended force for a medical revolution.
The UAE has been at the forefront of the battle ag


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.