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Building a better future with female-owned businesses

UM Menat drives meaningful change by supporting female entrepreneurs on global impact day

Image Credit: UM MENAT

UM, a global media agency network of IPG Mediabrands, has launched its sixth global impact day, ‘Building a Better Future.’

Employees across 50+ countries, 100+ markets and 120+ offices united and gave back to their local communities.

In the spirit of creating meaningful change and driving economic growth, the media agency team organised an initiative close to their hearts, focusing on helping SMEs and supporting female entrepreneurs. This initiative is part of its broader, long-term commitment to elevating the potential of the regional business community, particularly female entrepreneurs.

UM partnered with Female Fusion, the UAE’s largest professional network for women looking to build, grow and scale their businesses.

The platform helps women to connect with female-owned companies who need marketing support which  would not be possible due to budget constraints of SMEs.

Over 90 UMers split into teams and took up an exciting challenge, to develop seven marketing strategies for seven businesses in just 90 minutes.

The team demonstrated their strengths across various industries by offering new thinking and marketing approaches to companies, including a swim school, dental practice, and an interior design brand, to name a few.

Maria Poulton, Managing Director at UM UAE, said: “Female start-ups in MENA receive a mere 1.2 per cent of all VC funding. We are very grateful to be able support a network like Female Fusion to truly give value and impact others” 

“Female empowerment is close to my heart and at UM we are very passionate about sharing our knowledge with those who may not be able to access the expertise of a large media and advertising organisation.” 

UM MENAT extends its appreciation to the Female Fusion Network for their collaboration and TikTok for sharing invaluable insights with female entrepreneurs on leveraging the digital platform for their businesses. 

“From picking up litter on beaches and parks in the US to providing essentials for those with disabilities in South Korea to feeding unhoused people in Greece, our community’s micro-actions will drive macro results that build a better tomorrow, today.” adds, Andrea Suarez, Global CEO of UM.

Through initiatives like these, UM MENAT not only fosters a culture of giving back but also reinforces its commitment to supporting SMEs, empowering female entrepreneurs, and creating a more inclusive and prosperous business ecosystem.