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Anup Oommen
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BSH expands partnership with FP7 McCann Dubai, McCann Content Studios

Anup Oommen
posted on

FP7 McCann will oversee the strategic and creative development across all channels, while McCann Content Studios will play a pivotal role in integrating social, content, and influencer-driven strategies into BSH’s communications.

From left, Tarek Ali Ahmad, Managing Director of FP7 McCann Dubai, and Irem Yazlar, Head of Marketing & Communications at BSH Middle EastFrom left, Tarek Ali Ahmad, Managing Director of FP7 McCann Dubai, and Irem Yazlar, Head of Marketing & Communications at BSH Middle East

BSH Home Appliances has expanded its partnership with Middle East Communications Network’s (MCN’s) agencies FP7 McCann Dubai and McCann Content Studios to lead integrated communications for its portfolio of brands across the GCC.

This win significantly expands MCN’s relationship with BSH, building on FP7 McCann Turkey’s creative partnership established in 2023, with a multi-market, multi-brand mandate for BSH’s portfolio, including Bosch, Siemens, and Gaggenau.

As the agency of record, FP7 McCann will oversee the strategic and creative development across all channels, ensuring a unified brand experience. The agency’s expertise spans full-spectrum advertising services, from creative, digi


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Tags:ActivationsBoschBrand experienceBSHcontentcreativecreative developmentdigitalFP7 McCannFP7 McCann DubaiFP7 McCann TurkeyGaggenauIbrahim Hasaninfluencer servicesinfluencersIrem YazlarMcCann Content StudiosMCNMiddle East Communications NetworkPRProductionpromotional supportSiemensSocialsocial mediastrategic developmentstrategiesTarek Ali Ahmadtrade marketing
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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