From left, Tarek Ali Ahmad, Managing Director of FP7 McCann Dubai, and Irem Yazlar, Head of Marketing & Communications at BSH Middle EastBSH Home Appliances has expanded its partnership with Middle East Communications Network’s (MCN’s) agencies FP7 McCann Dubai and McCann Content Studios to lead integrated communications for its portfolio of brands across the GCC.
This win significantly expands MCN’s relationship with BSH, building on FP7 McCann Turkey’s creative partnership established in 2023, with a multi-market, multi-brand mandate for BSH’s portfolio, including Bosch, Siemens, and Gaggenau.
As the agency of record, FP7 McCann will oversee the strategic and creative development across all channels, ensuring a unified brand experience. The agency’s expertise spans full-spectrum advertising services, from creative, digi
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Tags:ActivationsBoschBrand experienceBSHcontentcreativecreative developmentdigitalFP7 McCannFP7 McCann DubaiFP7 McCann TurkeyGaggenauIbrahim Hasaninfluencer servicesinfluencersIrem YazlarMcCann Content StudiosMCNMiddle East Communications NetworkPRProductionpromotional supportSiemensSocialsocial mediastrategic developmentstrategiesTarek Ali Ahmadtrade marketing
