Bridgestone, a leading multinational auto and truck parts manufacturer, is celebrating the Holy Month of Ramadan with a campaign that highlights resilience of the human spirit. The campaign, which has been developed to embody the company’s vision to ‘Keep going no matter what’ and recognize the journey of people and their perseverance amidst challenges and not be deterred to move forward. During the month, the company will highlight the stories of various inspiring individuals who despite fasting during this Holy Month of Ramadan, have managed to continue with their work–headstrong and helped be one of the backbones of the economy.
According to the company’s senior executives, the campaign
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