Destination marketing organisations (DMOs) have long been a staple of the travel industry. These entities partner with local hotels, attractions, and more to drive tourism to their specific location. While DMOs can be incredibly effective, the Covid-19 pandemic forced many to adapt and change to regional and national lockdown measures and new traveller preferences. DMOs across UAE, Qatar, KSA, and other parts of the GCC are working tirelessly to drive traffic to destinations and facilitate recovery, but many of these entities have similar target markets, which can often lead to homogenised marketing strategies and campaigns.
These one-size-fits-all campaigns risk oversaturating target markets,
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