What does growth look like for Mars in the MENA region and how is the company looking to achieve it? In this interview, Mahmoud Maghraby, Client Managing Director, MediaCom MENA, gets the answers from Mohamed Torki, Mars’ Senior Marketing Director (GCC) & Innovation Leader (MEA).
MAHMOUD MAGHRABY: What does the next level of growth look like for Mars – in MENA, specifically?
MOHAMED TORKI: The MENA region has changed massively over the last 10 years. E-commerce and social media have blown consumers away. Things like health and wellbeing are on the rise, and people’s aspirations and needs are changing fast. Consumer trends are changing because markets are modernizing here. In Sau
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