Stagwell has announced that global e-commerce agency Brand New Galaxy is rebranding as Assembly.
The rebrand will take effect as a merger with media agency Assembly absorbing a part of Brand New Galaxy.
The rebrand will see the Brand New Galaxy bring its digital commerce capabilities and expertise into Assembly in MENA and around the globe.
Stagwell, the holding group for both companies, first acquired the agency Brand New Galaxy in 2021. And according to the company, the rebrand was a “natural next step” in the agencies’s partnership.
“Since we acquired Brand New Galaxy in 2021, the agency has been essential to accelerating commerce-driven solutions for our clients,�
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