German tyre major relocates marketing responsibility for region to Dubai; agency appointment follows multi-agency pitch.
BPG Bates, a part of the BPG Group, has been appointed by Continental, the German premium tyre manufacturer and international automotive supplier, to handle its creative duties in the MENA region.
This follows Continental relocating responsibility for marketing in the region from Hanover, Germany to Dubai.
BPG Bates’ appointment comes after a month-long multi-agency pitch process. The agency’s mandate is to develop through-the-line campaigns to build the brand across the region handling ‘all aspects of its marketing communications’, informed an agency st
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