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posted on Sep. 15, 2025 at 3:24 pm

BLJ Worldwide launches BLJ Insights + Strategy media intelligence division

posted on Sep. 15, 2025 at 3:24 pm

Designed to meet the growing demand for real-time, data-driven insights across traditional and social media, BLJ Insights + Strategy helps clients with strategic counsel, greater precision, speed and impact.

BLJ Insights + Strategy aims to move beyond traditional media metrics and toward a more holistic and outcomes-driven model.

BLJ Insights + Strategy aims to move beyond traditional media metrics and toward a more holistic and outcomes-driven model.

BLJ Worldwide, one of Qatar’s leading public relations and communications agencies, has launched its new media intelligence division: BLJ Insights + Strategy.

Designed to meet the growing demand for real-time, data-driven insights across traditional and social media, BLJ Insights + Strategy offers clients strategic counsel, while helping them navigate the increasingly complex media landscape with greater precision, speed and impact.

Iman Asante, Managing Director of BLJ Worldwide, said, “We are evolving and adapting changes with the needs of our clients, not only with effort but with results. This development represents our drive to offer more—more insights, more value and more imp

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Tags:AI integration BLJ BLJ Insights + Strategy BLJ Worldwide business outcomes data-driven insights Hadia Saraya Imam Asante impact Insights media intelligence media landscape outcomes-driven model precision social media speed strategic counsel subscription tools traditional media

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.